ohh Wal-Mart

Do you ever feel like Wal-Mart can't seem to do anything right when it comes to public relations? From the fiasco of the fake blog by the couple visiting Wal-Mart locations across the country to this most recent public battle over the firing of two marketing executives for having an affair, it seems like Wal-Mart can't catch a break. Is this bad karma for driving small, local stores out of business or are these just a few symptoms of an underlying problem? Perhaps Wal-Mart needs to be more careful and strategic in its relations with media and the American public.

It seems like Wal-Mart is constantly in the news trying to manage another public relations crisis and down play criticism. For a company with 288.2 billion dollars in sales in 2004, surely Wal-Mart could do a better job of managing their media image. I feel like executives from Wal-Mart should have left the reasons behind the firing alone, instead of bring up the lurid "evidence" they have of this affair.